adidas has introduced new iterations of the Ultra Boost and Ultra Boost X as a part of their Energy From The Ground Up campaign designed to celebrate the raw, unfiltered emotions and energy of a runner’s journey, before, during and after they run.
In the Ultra Boost, the ventilation holes of the original Ultra Boost return to the upper across the foot’s key sweat zones – the cage and forefoot. Combining this with a newly developed PrimeKnit composition, designed for reduced stretch to provide runners with a prime fit and additional support, the Ultra Boost is a truly unique proposition. The silhouette also features a high-tech Fit Counter integrated within the heel to enable free movement of the Achilles tendon while complementing the built-in Boost midsole, providing the wearer with adaptability, cushioning and energy return.
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The Ultra Boost X takes learnings from the Ultra Boost Uncaged and the adizero Sub2 running silhouette, in which the cage and support features moved to the inside to give the silhouette a sleeker aesthetic for women. Fusing this aesthetic with modern, female-specific design features, including the Adaptive Arch, which permits the PrimeKnit upper to mold to any foot while moving in sync with the wearer’s running style, the Ultra Boost X guarantees style and function. The integration of a purposely sculpted Boost midsole complements the Adaptive Arch design, allowing the elements to work together to provide enhanced support and cushioning. A 3D Sculpted Heel Counter is also designed to allow the Achilles tendon to flow vertically while keeping horizontal movements on lockdown.
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Ultra Boost and Ultra Boost X are available on adidas.com for $180 starting Feb. 21 and in adidas stores worldwide starting Feb. 28. The Ultra Boost is available in one colorway for men and one for women. The Ultra Boost X is available in grey with a blue heel counter.
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